Everyone Wants AI. Nobody Wants to Fix Their Data First.

Every Nigerian business wants to be AI-first. They buy enterprise licenses, hire consultants, talk transformation. Three months later, they’re back to Excel and WhatsApp. The AI didn’t fail—the data was garbage. “Lagos Island” spelled three ways. Duplicate customer records. Addresses like “near the roundabout.” AI processes this mess at lightning speed and produces garbage recommendations. Before rushing into AI agents and automation, you need to answer one question: can you actually trust your data?